Creating a traditional, “paper” press kit can be a daunting task. Creating an electronic press kit (EPK) may seem even more intimidating. But there’s little mystery to it.

An electronic press kit is similar to a paper press kit or media kit. An EPK is just presented and distributed electronically, over the Web.

Purpose of Creating an EPK

An EPK is the Internet answer to a fancy folder that publicists or publicity services create and send to the media. The purpose of creating an EPK is usually to convince the media to produce a story about a person, place, thing, or event.

Continue reading at CopyClique: What Is an EPK?