What Is an EPK?
Creating a traditional, “paper” press kit can be a daunting task. Creating an electronic press kit (EPK) may seem even more intimidating. But there’s little mystery to it.
An electronic press kit is similar to a paper press kit or media kit. An EPK is just presented and distributed electronically, over the Web.
Purpose of Creating an EPK
An EPK is the Internet answer to a fancy folder that publicists or publicity services create and send to the media. The purpose of creating an EPK is usually to convince the media to produce a story about a person, place, thing, or event.
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