appsifter:

Time for a better presentation

You’ve got a hot new prospect interested in your product and you’ve sent out your top sales person to give the presentation. You went with you’re “A” game; your sales and marketing teams did their best, and in the past you frequently won the sale. This time, however, that hot prospect passed. What could you have done differently?

When a sale is lost, many companies evaluate every step in the process, except the quality of their sales presentation. They don’t stop and look at how they visualize information in their presentations, mainly because they don’t think about it. They are so used to the bullet list status quo, many are incapable of separating their slide content from the actual presentation of information.

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